Three Ways a Marketing Consultancy Module Contributed to My Professional and Personal Development

Throughout my journey of being a Wolverhampton university study, I have learned a lot of things. I have not just developed academically, but also personally about I see the world and the industries that are in it. In my final year of this amazing journey of have the pleasure in participating in one of my most looked forward to modules and that is the marketing consultant. The reason I was looking forward to doing this module, because it will give me the opportunity to show case how I have developed and what i want to do in the future after, when university journey ends. 

Public Speakers

Throughout this Module in university, we had a range of public speaker that could influence us as a class to develop and learn about the skills we will need for the future. One of the public speakers we had was Joe Lloyd. He helped us by talking about how we could develop our social media skills. For example, he talked about LinkedIn engagement and to not be afraid to post on LinkedIn about what we are interested in doing and he also talked to us about understanding our target audience. 

Academic trips

The Wolverhampton wanders football club gave me and the other university students a great opportunity to go the grounds and meet the marketing team that work for the football club. This was amazing opportunity to speak with people in the marketing industry. We could ask them questions and connect with them on LinkedIn. The marketing team was talking about the job role and what their responsibilities are when leading a football clubs' brand on their website and social media. 

Looking into the future

In this module, we had the opportunity to look deeper into what our future is going to look like. In this module, I have discovered I want to work in the book publication industry as a marketer. This will be digitally and working for a business, who I help to develop their brand, website and digital footprint. In this module, we explored what professionals in the marketing industry have done and how we want to follow in their footsteps. We also explored our competitors, that would be our peers and analyse, what we could do to improve and what we are doing well. 

Conclusion

In conclusion, the university experience has been eye opening to the industry I would like to go into. Furthermore, this module, was a great module to finish of my university experience because it made me realise I should follow my dreams and work in an industry I am interested in and that will fulfil me as a marketer.